The creator - Stina Urberg
Stina Urberg - designer, jewelry artist and founder of Urberg Design
Growing up in the middle of artisans, artisans, handicraft traditions and "1000 artists" in the northernmost parts of Ångermanland, where design, creativity and creativity as well as the surrounding nature came early to shape me.
From my upbringing, I brought with me a broad knowledge of materials and a creative interest that I today call a need "as important as a life-sustaining organ", which drives me big and small.
"Starting point and education"
Early on, I chose to take the creative path in life. The choice of high school was a matter of course that later led on to a folk high school with an artistic focus.
Over the years, a curiosity about materials and techniques has always existed and made me take all kinds of courses via student unions and also through other creators had the opportunity to try out their field. It is a curiosity that never seems to subside and it feels reassuring as I see the source of my zest for life largely lies in my creativity, creativity and curiosity.
A degree in Archeology and Museology (museum science) was the result of a quest for knowledge about and an interest in history, prehistory, man, traditions, heritage, culture, nature and the environment.
Creativity, design and creativity such as interest, passion and needs have over the years steadily grown and required an increasing space in my life.
As a designer and creator, I weave together my knowledge, experiences and interests with a desire to offer climate-smart, skin-friendly, personal, rustic, soulful, timeless and unique jewelry.
For 20 years I have designed and created jewelry regularly on a part-time basis under the signature "Urberg Design". I have largely used the technology and craft tradition called Luffarslöjd / Trådtjack. A technology that in my opinion has a very interesting history, as the name suggests.
Simply explained, it is a matter of using simple and few tools to shape and tie metal wire. Originally, utensils were created, but toys and decorations also appeared.
With a starting point in just that technique, I have since taken the craft with metal wire on to my own expression and design language.
Traditionally, it is iron wire that has been used and it is also the material I fell for.
The iron, the raw, as untreated, from the outside environment can have everything from a deep and shiny luster of, for example, body-friendly use or to having a tarnished and corroded surface when the iron is exposed to both moisture and oxygen.
It immediately turned out that there was interest and a demand for my mentioned products.
Jewelry from Urberg Design has over the years been sold in design, arts and crafts, handicraft and seasonal stores. They have also been shown and / or sold at county museums, art galleries.
Over the years, with Urberg Design I have also participated in many genuine craft markets.
The passion, knowledge, interest, experience, curiosity, drive, design language and dreams were so intertwined in one company.
With my jewelery art, I offer the market alternatives to the mass-produced jewelery, in the prevailing fixed fashion, wear and tear and over-consumption of raw materials that we have learned over time, from the major players in the market.
Circular entrepreneurship, for me, in my company, I have liked two invisible, but anything but quiet, colleagues who work by my side, they are called "form & style" and "sustainability". Sustainability in its most inclusive form.
"No one can do everything, but everyone can do something" and "together we are strong" - have become clichés but are certainly no less true for it!
"Re-use" and "secondary surfaces"
Ever since growing up, re-use, or "re-use" as it was then called, has had an obvious and natural place in everyday life, in thought and action.
Recycling became increasingly important to me. As an adult, it came to mean something bigger, get a higher value. A global consciousness seen from my small place on earth. An awareness that also led to choices in both private and professional life.
"The pursuit of skin friendliness"
The interest in skin-friendly materials has its simple explanation in being just me and being nickel-hypersensitive, while at the same time liking and wanting to be able to adorn myself contributed to the fact that already in my younger teens I sought solutions to be able to wear (which in my opinion then, were cool and stylish) jewelry. By using parts of purchased jewelery and creating my own jewelry details through all kinds, more or less possible or impossible, recycled materials and through various handicraft techniques, I designed and created my own unique jewelry early on.
For many years I have been interested in creating jewelry in metal and I have found materials that are skin-friendly, both to wear but also to work with, which is an obvious prerequisite.
If you want to know more or have any questions, please contact me, firstname.lastname@example.org
Glad you read about me, the designer and creator behind Urberg Design's jewelry art!
/ Stina U
About the designer and creator Stina Urberg and “Urberg Design”.
From my childhood, I brought with me a wide knowledge of materials as well as creative interests that I today compare with "an important, life supporting organ", which drives me through life.
A childhood among artists, craftsmen and handicraft traditions in the northern parts of Sweden, where design, creativity and the surrounding nature came to shape me early on.
To choose the creative way in life was the natural path for me and it led me through schools with aesthetic subjects and artistic focus. Over the years, my curiosity about materials and techniques always existed and led me to take all kinds of courses through study. It feels reassuring to see that the source of my lust for life, who largely lies in my creativity, arts crafting and curiosity, seems to never wane.
A degree in Archeology and Museology (science of museums) was the result of a quest for knowledge of and an interest in history, prehistory, mankind, crafts, traditions, heritage, culture, nature and the environment.
Over the years, creativity, interests and passion have steadily grown and demanded more and more space in my life.
As a designer, and a creator; I weave together my knowledge; experiences and interests whith a desire to offer climate-smart, skin-friendly, personal, rustic, soulful, timeless and unique jewelry.
For 20 years; I have designed and created jewelry part-time under the signature "Urberg Design".
I have largely used the technology and craftsmanship tradition called Fildefer / wire wrapping. Since I started up with this parcular technique, I have included my expression and idiom in this metal wire craftsmanship.
Traditionally, it is iron wire that has been used and that was also the material I fell for in first place. Iron, in its raw form, transforms depending on the surroundings, that can achieve everything between a deep and shiny luster of, for example, near-body use or a tarnished and corroded surface if the iron has been exposed to both moisture and oxygen. Immediately it turned out that therewas an interest and a demand for my crafted arts jewelry, which spurred me.
Over the years, jewelry from Urberg Design has been sold in designs- and crafts stores. It has also been shown and / or sold at county museums and art galleries. I have also participated in many genuine crafts markets.
The passion, know-how, interests, experience, curiosity, drive, idiom and dreams were finally intertwined into a company and, -the company was given the name Urberg Design.
My largest sources of inspiration, in addition to what has already been mentioned, come from “the woman” and the power that she holds as “mother earth” and the Same people´s traditional handicraft Duodji, the indigenous people in Sweden.
I want to bring to the surface the inherent strength and beauty we all carry within us, especially in women. My jewelry strengthens the individual and brings pride and power. With my jewelry art, I offer the market an alternative to the mass-produced jewelry, fast fashion, and overconsumption of raw materials, that we have over time learned to be the norm.
Circular entrepreneurship, for me and my company, is a big- all inclusive commitment and strategy. I often say that I have some invisible "colleagues" working with me. Their names are "form, style, quality, technique, circularity and nature". Sustainability in its most holistic form.
"No one can do everything, but everyone can do something" and "together we are stronger" - have become clichés, but are nevertheless - So true!
Ever since childhood, reuse has had a natural place in my everyday life, in thought and in action.
Reuse and remake became more and more important over the years to me. As an adult, it came to mean something big, a higher meaning, a global awareness seen from my small, northern place on Earth. An awareness that has influenced choices in both my private and professional life.
My interest and choice in using skin-friendly materials has its origins in my hypersensitivity to nickel and in my longing to express myself through wearing jewelry. In my younger teens I sought solutions. And by using parts of bijouterie and creating my own jewelry details with all sorts of recycled materials and through various craft techniques, I designed and created my own unique jewelry early on.